Nanci Ryder, a renowned Hollywood publicist and co-founder of BWR Public Relations, was diagnosed with ALS in 2014. Since then, she had worked tirelessly to increase public awareness of ALS and advance the search for effective treatments and cures for ALS. along with the help of his many friends and supporters. Nanci Ryder was born on July 1, 1952 in Long Island, New York, USA. She was married to Paul Ryder. She died on June 11, 2020 in Los Angeles, California, USA. She helped shape the careers of actors and repped megastars including Robert Downey Jr and Courteney Cox,
She was 67 yeas old.
Early Life And Education
Ryder is survived by a step-brother, Stanley Schwartz.
Born in Orlando, Florida, Ryder is survived by a step-brother, Stanley Schwartz. she spent her youth on Long Island, New York. She studied psychology and anthropology at C.W. Post College and moved to Los Angeles in 1979, where she landed a job as a talent agent at David Shapira & Associates. Stints at Goldberg-Ehrlich Public Relations and Management and Michael Levine Public Relations followed, before she formed Nanci Ryder Public Relations in 1984, with Fox as her first client.
She became a talent agent in 1979 at the David Shapira Agency in Los Angeles, then joined Goldberg-Ehrlich Public Relations and Management. From there he moved to Michael Levine Public Relations, where he represented clients like Demi Moore and formed a relationship with Fox.
Ryder was one of the first power publicists in Hollywood, earning the title long before she was part of the showbiz lexicon thanks to a no-nonsense approach, an enviable customer list, and an office at BWR where she memorized and prepared some of the best in the industry. advertisers working today. During his 30+ year career, Ryder represented Renée Zellweger, Reese Witherspoon, who received the Academy Awards with their guidance: Courteney Cox, Leonardo DiCaprio, Michael J. Fox, Jennifer Lopez, Emmy Rossum, Viggo Mortensen, Blake Lively, Don Diamont, Johnny Galecki, Matt LeBlanc, Rose McGowan, and Terrence Howard, among dozens of others.
Customers aside, Ryder may be best remembered for how he coped and fought ALS after receiving a diagnosis in 2014 and for how he brought supporters together in search of a cure. However, his close friends will counter that his memories of his center are based on an evil sense of humor and confidence in rude words, both delivered with an unmistakable Long Island accent, and a love for soap operas, current events, bags of design, shopping, dogs. Desi, Pants, Thelma and Fluffy cats and a career that was a passion of decades. His circle became known as Team Nanci, a committed group of industry players in the hundreds who regularly showed up to raise money for the ALS Association’s Golden West Chapter through the annual Walk to Defeat ALS events. Thanks to that support and inimitable Ryder, they raised over $ 820,000 in the fight.
The Nanci team consisted of clients-turned-friends led by Zellweger, Cox, Witherspoon, and Diamont along with Lourd, Kevin Huvane, Tom and Kathy Maffei, Nick Kiriazis, Tracey Cunningham, Simon Halls of Slate PR, and her husband Matt Bomer, Jennifer Allen and Melissa from Viewpoint. Kates, Jay Schwartz, Lynda Dorf, Brandon Creed, John Chino, Michele and Simon Wise, Michael Chiklis, Justine Bateman, and many others, all of whom attended ALS walks to cheer on Ryder and, later, speak on his behalf. when she lost the ability to do it herself. Other key team members included Justin Ichida of USC, a leading stem cell researcher who praised Ryder’s team for aiding progress while supervising a team to find a cure; members of the Golden West chapter, who worked closely on coordinating efforts; Drs. Gerald Berke, Merit Cudkowicz, Robert Baloh and Michael Brousseau; and Ryder’s permanent nurses, twins Jerome and Jerald.
Ryder founded BWR in 1984, working with clients such as Paul Reiser, Helen Hunt, Robert Downey Jr., Woody Harrelson, Sarah Jessica Parker, and Paul Rodriguez. In 1987, he teamed up with Larry Winokur and Paul Baker to form Baker / Winokur / Ryder Public Relations, which helped guide talent careers, including Renée Zellweger, Viggo Mortensen, Jennifer Lopez, Mariah Carey, and Jennifer Garner.
She also worked in the fashion world, advising design houses including Prada, Gucci, and Armani.
During her 30-year-plus career behind the scenes, Ryder facilitated thousands of interviews on behalf of her A-list clients and maneuvered many to glory.
Ryder divorced her husband Paul Ryder and never remarried and had no children, followed by short stints in Goldberg-Ehrlich Public Relations and Michael Levine Public Relations. She formed Nanci Ryder Public Relations in 1984.
Her circle became known as Team Nanci, a committed group of industry players numbering in the hundreds that regularly showed up to raise money for the ALS Association Golden West Chapter via annual Walk to Defeat ALS events. Thanks to that support and the inimitable Ryder, they raised raised more than $820,000 in the fight. Team Nanci consisted of clients-turned-friends led by Zellweger, Cox, Witherspoon and Diamont along with Lourd, Kevin Huvane, Tom and Kathy Maffei, Nick Kiriazis, Tracey Cunningham, Slate PR’s Simon Halls and husband Matt Bomer, Viewpoint’s Jennifer Allen and Melissa Kates, Jay Schwartz, Lynda Dorf, Brandon Creed, John Chino, Michele and Simon Wise, Michael Chiklis, Justine Bateman and many others, all of whom attended the ALS walks to cheer on Ryder and, later, speak on her behalf when she lost the ability to do so herself. Other key members of the team included USC’s Justin Ichida, a leading stem cell researcher who praised Ryder’s crew for aiding advancements while he oversaw a team out for a cure; members of the Golden West chapter, who worked closely in coordinating efforts; doctors Gerald Berke, Merit Cudkowicz, Robert Baloh and Michael Brousseau; and Ryder’s round-the-clock live-in nurses, twins Jerome and Jerald. Team Nanci proved to be an unmistakable and energetic bunch that gathered each fall since 2014, year after year, at L.A.’s Exposition Park, often outfitted in Vera Wang-designed shirts and clutching signs that read “Never Give Up,” “Ryder Rocks,” “Icon” and, of course, “Team Nanci.” After revealing her illness, Ryder operated from the instinctual place of a publicist who knew the impact she could have on raising awareness of ALS by relying on skills she honed during her career, matched with an enviable Rolodex of star clients and powerful friends. The difference was that her new client was a degenerative disease.
As an activist
Though she had experience as an activist on behalf of such causes and organizations as Humane Animal Rescue Team, Revlon/UCLA Breast Center and Stand Up to Cancer, Ryder might have been the first to say that it took some time to find her footing as a public face of an illness that is cruel, relentless and always fatal. ALS is a neurological disease that causes nerve cells to gradually break down and die. Eventually all muscles are affected, leading to full paralysis while the mind remains active. When Ryder received her diagnosis, she knew the road ahead would be brutal.
She would, however, be the first to say that she had beaten the odds on several occasions, first in building a successful career and becoming the “icon” she was, something she joked about with The Hollywood Reporter while displaying that sharp sense of humor.
Tributes came to social media, including from Emmy Rossum, who called Ryder “a beacon to me in my career,” and Elizabeth Perkins, who wrote “Nancy was always on my side, kind, fierce, loyal, determined, and real. ”
Ryder received many awards for her activism and fundraising efforts, including from the Publicists Guild, The ALS Association and The ALS Association Golden West Chapter. Ryder was given the 2018 ALS Hero Award and her acceptance speech was read by one of her best friends, Don Diamont from CBS’ “Young and Restless” and “The Bold and the Beautiful,” as she was unable to speak. “I never intended to be courageous or inspirational, but according to this award apparently I am,” Ryder wrote. “So I ask you all today to promise me that — no matter what — that you will never, ever give up. That is another thing that ALS cannot take away — our will to keep going.”
Ryder was diagnosed with amyotrophic lateral sclerosis — or ALS — in 2014. The neurodegenerative disease gradually claimed her ability to walk, talk, eat and move.
She lost her courageous six-year battle with ALS. She was 67. Ryder died peacefully at her home in Los Angeles at 2:24 p.m. Her death was announced by publicist Lynda Dorf.